Hirst, OBE and chair of the Business Visits & Events Partnership (BVEP),
has been elected chair of the Tourism Alliance, the tourism industry’s umbrella
body, representing more than 50 organisations.
His key objectives will be to maintain the momentum for tourism created by the
Olympics and the Jubilee celebrations and ensure Government support to maximise
the tourism legacy.
“The Alliance’s new three-year strategy
identifies the core issues that affect the international competitiveness of the
tourism industry that the Government must address if the tourism legacy of
hosting the Olympics is to be realised,“ he said. “These issues are: reducing
regulatory burden, facilitating visa applications, providing adequate aviation
capacity, reducing VAT, reviewing Air Passenger Duty and providing more
support for tourism marketing."
Hirst, who in a long career in tourism was formerly chair and chief executive
of Hilton International, is a long-standing supporter of the UK events
industry through his work with BVEP. He launched the 2012 Britain for
Events campaign earlier this month.
He added: "The Business Visits and Events Partnership has been a
long-standing supporter of the Tourism Alliance since its inception 10 years
ago. To take on its leadership shows how far the recognition of the events
sector has come.”
Pictured: Michael Hirst