Event agency Zibrant is undertaking an epic international bike ride, Tour de Zibrant, between its four offices in Paris, Canterbury, Goldaming and Derby.
The gruelling test, which aims to raise £20k to be shared between three charities, will cover approximately 480 miles over five days and involve 15 staffers divided into two teams, the Hot Dynamos and the Global Riders. Other Zibrant staffers, led by head of creative Alexis Butler, will make sure all wheels turn smoothly. The cyclists start in Paris on 21 July.
Fay Sharpe, Zibrant’s managing director, said: “We chose three smaller charities to cycle for, ones that we really felt make a difference. Each team has so far raised approximately £6k, and we are also raising funds having sold 2,000 raffle tickets and starting an auction in co-operation with our hotel suppliers. The aim is to raise £20k.” The auction begins today.
The three charities are Cardiac Risk for the Young, Send a Cow (which provides livestock to needy African villages), and Muscle Dreams, part of the Muscle Help Foundation, which organises dream experiences for young people with terminal multiple sclerosis. The aim of the last charity is to raise sufficient money to allow five youngsters to be event organisers at the Paralympics in co-operation with professional event planners from three of Zibrant’s clients.
Sharpe added: “Personally, I have never ridden more than 60 miles, and we plan to ride between 60 and 80 miles each day. It will be one of our toughest challenges to date.”
Pictured: Zibrant's Derby staff make final preparations