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London hotels see worst performance of 2012 in June

25/07/2012

Hotels in London recorded the worst performance of 2012 for the month of June with the Jubilee bank holiday, transport worries and fears of high accommodation prices all having an impact on business and conference visitors to the capital.

The latest HotStats survey by TRI Hospitality Consulting showed that profit per room at London hotels declined by 9.3 per cent in June to £85.87 and Total Revenue per Available Room (TrevPAR) dropped by 5 per cent to £165.83.

The drop in achieved room rate was only 0.8 per cent, but it was the first time in 32 months there had been a decline, from £149.34 to £148.18.

The 2.1 percentage point increase in demand from the leisure sector, driven in part by the first week’s play at Wimbledon, was not enough to offset the decline in business demand due to the double bank holiday over the Diamond Jubilee and pre-Olympic travel anxieties.

The residential conference sector was the worst hit with a 0.9 percentage point decline in demand combined with a 6.7 per cent decline in the achieved sector rate, from £183.40 to £171.19.

“Although the Jubilee festivities enabled London to look busy in June, the city was primarily filled with day visitors, with everyone else choosing to escape to the country or overindulging on street party tea and scones,” said David Bailey, deputy managing director at TRI.

Hotels around the UK also suffered from a reduced volume of business due to the extended Jubilee bank holiday, with hotels in the regions struggling to increase Revenue per Available Room (RevPAR) in June as they have successfully done in most other months. 


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