IGAF Polaris, one of the biggest international associations of accountancy firms, has changed its name to PrimeGlobal to reflect its new enlarged status.
The rebranding comes after the merger of three trade associations IGAF Worldwide, Polaris International and Fidunion International, which took place early 2011.
IGAF is the fifth-largest association with a fee income of more than £2bn, according to trade magazine Accountancy Age's Top 35 International Networks Survey.
Kevin Mead, CEO of PrimeGlobal said: "We believe our new name and website set PrimeGlobal apart in the same way that our member firms' expertise, relationships, and global connectivity set us apart from many other associations in our market space.”
"Underlying the new look and feel are all the core values our association stands for: international reach, strong personal connections, technical depth and experience, and elite quality and service.
“The PrimeGlobal name and image clearly express how we are viewed as an association both by our membership and by the clients that they serve."
Simon Brownbill, a partner at accountancy firm HURST which was instrumental in developing the new brand, said: "It was a truly global project. We needed to communicate strength in numbers, expertise and global connections - PrimeGlobal reflects all this. It's a great result for both the association and its members."