EIBTM is extending the show’s remit this year to include an
education programme and business travel pavilion for corporate buyers.
Feedback from last year’s three-day event showed that 57 per
cent of hosted buyers also organised business travel, so this year organisers decided to incorporate a business travel exhibitor area, as well as host education sessions with the Association of Corporate Travel Executives (ACTE).
The pavilion will provide a dedicated
meeting area for exhibitors to showcase their products to visitors and buyers
with a responsibility for corporate and business travel.
Graeme Barnett, Reed Travel Exhibitions' EIBTM event
director, said: “The incorporation of business travel to EIBTM is a logical
extension to the current show profile and we are very excited about the new
possibilities and increased return on investment that it will deliver for our
exhibitors already operating in this field, as well as introducing new
specialist buyers and suppliers to the event.”
place from 27-29 November in Barcelona.