EIBTM is extending the show’s remit this year to include an education programme and business travel pavilion for corporate buyers.

Feedback from last year’s three-day event showed that 57 per cent of hosted buyers also organised business travel, so this year organisers decided to incorporate a business travel exhibitor area, as well as host education sessions with the Association of Corporate Travel Executives (ACTE).

The pavilion will provide a dedicated meeting area for exhibitors to showcase their products to visitors and buyers with a responsibility for corporate and business travel.

Graeme Barnett, Reed Travel Exhibitions' EIBTM event director, said: “The incorporation of business travel to EIBTM is a logical extension to the current show profile and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event.”

EIBTM takes place from 27-29 November in Barcelona.