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Euro RSCG People rebrands as Havas People

Havas People is the new name of events and marketing communications agency Euro RSCG People
26/09/2012

Euro RSCG People has been renamed Havas People “as part of a rebranding operation aiming to underline a simpler and more transparent corporate structure and a unified culture”.

The move comes as the Euro RSCG Worldwide network has been rebranded as Havas Worldwide, incorporating 316 offices in 120 cities and 75 countries.

Euro RSCG People was formed in March this year, when channel marketing and event management company Euro RSCG Skybridge absorbed sub-brands Euro RSCG Riley, an advertising recruitment agency, and Euro RSCG Heist, a market research company. Havas People, as it will now be known,
will continue to be the group’s specialist people communications experts, spanning education marketing, employment marketing, resourcing, e-recruitment, performance improvement and live events.

Havas People's chief executive Rupert Grose said: "Having brought together three complementary business earlier this year, the move to Havas People consolidates and completes our journey. Our integrated proposition is already gaining huge momentum in our key markets and we expect this now to go from strength to strength."

David Jones, Havas’ global chief executive, added: “We’re once again pioneers through the integration of creative, media and digital aiming to maximise collaboration and offer our clients a powerful combination of creative excellence, scale agility and innovation.”

Pictured: David Jones

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