
Euro RSCG People
has been renamed Havas People “as part of a rebranding operation aiming to
underline a simpler and more transparent corporate structure and a unified
culture”.
The move comes as the Euro RSCG Worldwide network has been rebranded as Havas Worldwide, incorporating 316 offices in 120 cities and 75
countries.
Euro RSCG People was formed in March this year, when channel marketing and event management company Euro RSCG Skybridge absorbed sub-brands
Euro RSCG Riley, an advertising recruitment agency, and Euro RSCG Heist, a
market research company. Havas People, as it will now be known, will continue to be the group’s specialist people communications experts, spanning
education marketing, employment marketing, resourcing, e-recruitment, performance
improvement and live events.
Havas People's chief executive Rupert Grose said: "Having brought
together three complementary business earlier this year, the move to Havas
People consolidates and completes our journey. Our integrated proposition is
already gaining huge momentum in our key markets and we expect this now to go
from strength to strength."
David Jones, Havas’ global chief executive, added: “We’re
once again pioneers through the integration of creative, media and digital
aiming to maximise collaboration and offer our clients a powerful combination
of creative excellence, scale agility and innovation.”
Pictured: David Jones