AlliedPRA Destination Management continued its worldwide expansion with new partners in Brazil, Northern Europe and the Middle East.
AlliedPRA’s partner in Brazil is Bamboo Action, a new agency of experienced industry veterans with offices in Rio de Janeiro and São Paolo; in the Russian Federation, its new partner is Namen, which will help AlliedPRA expand its marketing and sales efforts in Eastern and Northern Europe and Northern Asia. In the Middle East, its latest foray is with International Fairs & Promotions SAL (IFP), a Beirut, Lebanon-based exhibition and conference organiser with worldwide offices that over the last 30 years has organised more than 400 international trade fairs and conferences that have “represented every economic sector and have established a client base of over 35 governments and hundreds of international companies and trade associations.”
George Pohle, AlliedPRA’s chief executive, said: “We’ve experienced an influx of interested clients from these growth-oriented economies. As a result, AlliedPRA set out to find sales partners in these strategically important markets who could deliver the high-calibre relationship building and sales support AlliedPRA is known for elsewhere.”