Grass Roots Group’s founder and chief executive David Evans has found success outside the events management arena with new company, Matilda’s Planet, a producer of environmentally sound inventions that Evans says came about after his five-year-old daughter, Matilda, pleaded that he do more to help the planet.

Set up two years ago in Port Talbot, Wales, Maltida's has now begun selling its first products – an 'internal skin' insulation for solid-wall homes (the type used in poorly insulated council properties built from the 1950s onwards), and the Pegasus wind turbine, which does not vibrate or make noise and can generate electricity from wind speeds as low as 9 mph.

Ken Pritchard, operations director at Matilda’s, said: “Evans has been very successful with Grass Roots, and there are some overlaps between that business and Matilda’s, notably that Grass Roots works with housing associations and our insulation product is aimed at the very properties those associations manage, which are typically solid-wall properties that are terribly heat inefficient. Our phones have been going ballistic. The insulation product is incredibly clever.”

Pritchard added that the wind turbine is another product that works differently and better. He explained: “The first turbine has been erected on the roof of the 52nd-storey The Tower, a River Thames-side residential block in Vauxhall, London. The penthouse suite there has just been sold for £50m, so you can be sure that the owner would have checked out if the turbine just above the property’s ceiling would be quiet or not.”

Pictured: An artist impression of the Pegasus wind turbine on The Tower