Jack Morton Worldwide's profits after tax are back in
the black at £366k, following a loss of £69k in 2010, according to the
latest accounts filed with Companies House. Turnover for the
agency was also up, at £42m for the year, with events delivered within the UK playing
a big part in boosting the business.
Looking at turnover broken down by the region in which events were delivered,
the UK increased turnover by 26 per cent, from £9.4m in 2010 to £11.8m in
2011. Business for the rest of Europe was
flagging however, with a 17 per cent drop in turnover from £23.9m to
£19.8m. Although currently the smallest contributor, turnover
attributed to the 'rest of the world' saw the biggest increase, with a 50 per
cent jump from £6.9m to £10.4m.
The accounts for the year ending 31 December, 2011 also showed gross profit
increasing from £9.2m in 2010 to £9.4m.
The brand experience agency has recently won a number of large events
including the opening and closing ceremonies of the Glasgow 2014 Commonwealth
Games. Jack Morton also announced a strategic partnership with Swedish agency
Nine Yards in a bid to strengthen its offering to Nordic brands.
The Directors’ report said that although business has improved: “The external
commercial environment in 2011 is expected to remain challenging and the
directors envisage that the company will improve the current level of
performance and will also seek growth opportunities wherever possible.”