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Glasgow reveals wider legacy of Phonetic Science conference

Glasgow City Marketing Bureau says impact extends beyond monetary, in part of its Tomorrow's Bureau, Today campaign
15/03/2016

Pictured: Professor Jane Stuart Smith, whose profile among the global phonetics circuit increased dramatically as a result of her involvement in the bidding of the 2015 conference

Glasgow City Marketing Bureau has released its first conference legacy assessment as part of its new campaign to become a world leader on measuring conference impact.


In a case study of the 18th International Congress of Phonetic Sciences (ICPhS), the bureau says there was "impact on every level", including increasing the profile for the conference ambassador Professor Jane Stuart Smith and establishing lasting collaborations between four universities. The economic impact alone was £2.3 million.


It comes as part of Glasgow City Marketing Bureau’s Tomorrow's Bureau, Today legacy project, which it launched this year to delve beyond the economic value of each major conference to look at the wide-ranging impact. 


Aileen Crawford, head of conventions at Glasgow City Marketing Bureau, said: “We launched our legacy project at the start of the year and we’re very excited to share our findings. We feel there is an opportunity for destinations to showcase more than just the economic impact of a conference."


As a result of the conference, ambassador Professor Stuart Smith's global profile has increased and her work has been exposed to a wider international phonetics circuit. She will form part of the permanent council for the organisation the 2019 Melbourne conference and has undertaken a senior role as vice-president.


The University of Glasgow, the University of Strathclyde in Glasgow, Queen Margaret University in Edinburgh and the University of Edinburgh all established lasting ties following their joint bid and delivery.


Further, Glasgow City Marketing Bureau says one-third of the research papers from the UK community at the conference were produced in Scotland. 


Crawford added: “The International Conference of Phonetic Sciences Conference is a great starting point for our legacy series, providing us with a unique opportunity to get under the skin of evaluating the impact of a meeting. 


“Our analysis shows legacy impact on every level; from raising the profile of our academic Professor Stuart Smith as a sector influencer, to showcasing the conference journey and the importance of nurturing networking relationships and project ideas; to shining a spotlight on the wealth of research developed at a meeting.


“In Glasgow we’re continually adapting to changing trends of the industry to keep the city at the forefront of innovation. We look forward to continuing to challenge the subject of legacy, whilst also bringing added value to our clients.”


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