Pictured: Professor Jane Stuart Smith, whose profile among the global phonetics circuit increased dramatically as a result of her involvement in the bidding of the 2015 conference
Glasgow City Marketing Bureau has released its first conference legacy assessment as part of its new campaign to become a world leader on measuring conference impact.
In a case study of the 18th International Congress of Phonetic Sciences (ICPhS), the bureau says there was "impact on every level", including increasing the
profile for the conference ambassador Professor Jane Stuart Smith and establishing
lasting collaborations between four universities. The economic impact
alone was £2.3 million.
It comes as part of
Glasgow City Marketing Bureau’s Tomorrow's Bureau, Today legacy project, which
it launched this year to delve beyond the economic value of each major
conference to look at the wide-ranging impact.
Aileen Crawford, head of conventions at Glasgow City Marketing Bureau, said: “We launched our
legacy project at the start of the year and we’re very excited to share our
findings. We feel there is an opportunity for destinations to showcase more
than just the economic impact of a conference."
As a result of the
conference, ambassador Professor Stuart Smith's global profile has
increased and her work has been exposed to a wider international phonetics
circuit. She will form part of the permanent council for the organisation the
2019 Melbourne conference and has undertaken a senior role as vice-president.
The University of
Glasgow, the University of Strathclyde in Glasgow, Queen Margaret University in
Edinburgh and the University of Edinburgh all established lasting ties
following their joint bid and delivery.
City Marketing Bureau says one-third of the research papers from the UK
community at the conference were produced in Scotland.
Crawford added: “The International Conference of Phonetic Sciences Conference is a
great starting point for our legacy series, providing us with a unique
opportunity to get under the skin of evaluating the impact of a meeting.
“Our analysis shows
legacy impact on every level; from raising the profile of our academic
Professor Stuart Smith as a sector influencer, to showcasing the conference
journey and the importance of nurturing networking relationships and project
ideas; to shining a spotlight on the wealth of research developed at a meeting.
“In Glasgow we’re
continually adapting to changing trends of the industry to keep the city at the
forefront of innovation. We look forward to continuing to challenge the subject
of legacy, whilst also bringing added value to our clients.”