Pictured: Karen Bolinger
Melbourne has won
four major incentive trips worth AUD$50 million (£27m), as the convention
bureau revealed it is on track to finish its strongest incentive year.
Bureau (MCB) CEO Karen Bolinger said targets had been comfortably surpassed.
“We have achieved a
42 per cent increase in incentive travel business secured on last financial
year, and the year isn’t even over yet,” she said.
It comes as the Australian city announced more than 9,500 delegates will arrive in four
incentive trips over the next two years, including 6,000 delegates from Perfect
China, who will visit in 2017. Other incentive wins include China Life
Insurance (2016) and Taiwan Life Insurance (2016), bringing a combined $17m
(£9.2m) and AIA Hong Kong Insurance (2018).
Meanwhile, MCB has
also won what is expected to be the largest ever chemical congress in
Australia, the 17th Asian Chemical Congress, which will bring 1,200 delegates
over three days and deliver $6.2 million (£3.4m) in economic impact.
“Securing this meeting is a major coup for Melbourne and Victoria and provides
great recognition of our expert chemistry sector.
thriving chemistry community makes it the ideal city to advance the science and
practice of chemistry.”