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Glasgow targets business tourism in Scotland

Glasgow City Council's Archie Graham says city plans to build on its 'already strong position' for business events
06/12/2016

Pictured: Glasgow City Council deputy leader Archie Graham


Glasgow has revealed plans to become the gateway to Scotland's business tourism industry at this year's Business Tourism Scotland conference.


Glasgow City Council deputy leader Archie Graham told the audience that the city's facilities, transport links, ambassador programme and above all, it's people, would help increase its already strong position.


It comes after the city's convention bureau, Glasgow City Marketing Bureau, revealed its best ever conference year in 2016, with it securing 513 new conferences worth £141 million.


Cllr Graham said: "The impact of business tourism to Glasgow cannot be underestimated.


"Glasgow will position itself as a gateway to Scotland to stimulate visitor numbers and spend across the country. We will capitalise on


"In combination with VisitScotland's campaign ScotSpirit, we will showcase our exceptional product to conference planners, which the world will love."


The Business Tourism Scotland conference, an annual one-day event, took place in Glasgow this week, on Tuesday 6 December.


Other speakers include George P. Johnson MD Jason Megson, VisitScotland's head of business events Neil Brownlee and Cvent Europe marketing manager David Chalmers.


Cllr Graham added: "Glasgow's position is stronger than ever before. Our city is a great example of a city that understands the relevance of our knowledge hubs. Almost half of the £141 million revenue was led by ambassadors, compared to 30 per cent two years ago."



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