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PCMA looks to grow with advisory boards

Association appoints Luca Favetta to lead Europe, Middle East and Africa board

Pictured: Luca Favetta, regional business director – EMEA at PCMA

The Professional Convention Management Association (PCMA) has established two advisory boards for EMEA and APAC to help promote its global expansion.

Announced at its flagship annual Convening Leaders event, the PCMA has also released the appointment of Luca Favetta as its first EMEA regional business director. The appointment for APAC is still pending.

The PCMA says it seeks to establish itself outside its North American presence with the two boards, which will act as a sounding board for the events industry. The boards will be staffed on a volunteer basis and membership of office will last for 12 months, with an option to extend for a further 12 months.

Leading the EMEA advisory board, Switzerland-based Favetta has vast experience in corporate events, having led global teams for HP and SAP.

Sherrif Karamat, chief operating officer, PCMA said: "The establishment of our new regional advisory boards for Europe, Middle East, Africa and for Asia Pacific, is a signal of our intent to become the predominant global association for the business events industry. We have appointed board members who have outstanding professional reputations in their home territories and are willing to share that expertise with us, their PCMA colleagues on a global level.  In our new EMEA region we are thrilled to welcome Luca to the team. It’s an exciting time for us and our success mirrors that of the global business events industry which is increasing in confidence every year."

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