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Tarsus France becomes Weyou Group

Tradeshow organisers and events company says new name reflects rising importance of digitalisation

Pictured: Newly-named Weyou Group is responsible for Heavent Meetings tradeshow

French tradeshow and event management company Tarsus France has rebranded to become Weyou Group.

The group, which is responsible for the annual tradeshow Heavent Meetings in Cannes, says the new name has been chosen to reflect the increase of digitalisation in the industry.

"It is essential for tradeshow organisers to incorporate increasingly digital technology into their development strategy," a spokesperson said.

"Digital technology connects the business. And people define it."

The group is responsible for 17 tradeshows, attracting more than 2,150 exhibitors and 150,000 visitors.

The Heavent Meetings tradeshow this year will take place in the Palais des Festivals de Cannes, bringing together 2,500 delegates and about 250 exhibitors in a series of individual appointments, business lunches and two networking evenings.

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