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Virtual reality on the agenda at UK Events Week

Cancer Research UK and BEcause Experiential Marketing are to discuss the impact of VR on marketing and events
24/01/2017

Pictured: Joss Davidge, innovations director at BEcause Experiential Marketing

Cancer Research UK and BEcause Experiential Marketing are to discuss the impact of virtual reality (VR) at UK Events Week.

Graham White, director of individual giving for Cancer Research UK, and Joss Davidge, innovations director at BEcause Experiential Marketing, will be discussing how VR is being used to achieve event objectives on Monday 27 February.

“VR - Perception or Reality?” will explore the impact of VR on experience marketing and how the technology is allowing third sector organisations to immerse the public in alternate worlds without the costs and logis-tics traditionally associated with large-scale charity events.

Davidge will explore many of the ways that charities and smaller brands are using VR experiences and where they fit on the spectrum between mobile 360-degree video and big-budget CGI content. White will then discuss how Cancer Research UK is using VR for enhanced consumer experiences such as the Life Garden.

Davidge said: “Today, more than 50 per cent of the briefs we receive as an agency ask for a VR element, so this is an area that’s only going to keep growing. The capabilities and possibilities of VR for experiential mar-keting are limitless and I’m looking forward to exploring its potential for creating new and immersive realities during UK Events Week.”

For more on how VR is impacting the industry read our report in this month's M&IT magazine.


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