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SECC rebrands to Scottish Event Campus

Glasgow venue to be known as Scottish Event Campus (SEC) to better reflect growth in live entertainment
27/01/2017

Pictured: Peter Duthie, chief executive of the newly-named SEC, shows off the new branding

The Scottish Exhibition & Conference Centre (SECC) is undergoing a major rebrand to encompass its entire event offering and will be renamed the Scottish Event Campus (SEC).


The Glasgow venue says its new name is a nod to its development over the past 30 years, including the addition of the Armadillo and the SSE Hydro and the associated growth in live entertainment, which was not represented in its original name.


The new name is being rolled out alongside a new logo, which was designed with Glasgow design agency Freytag Anderson.


Chief executive Peter Duthie said: "The decision and announcement comes at a time when the company has seen changes in the nature of the business it now operates. The name Scottish Event Campus (SEC) better describes the site, is more representative of what we do and reflects a vision for the future. For clarity, our three buildings will be known as The SSE Hydro, SEC Armadillo and the original building, SEC Centre.


"We believe that this is the perfect time for a revamp of our brand, building on the success of the business to date. Historically, we have found that many people don’t necessarily realise that all of our buildings are part of the SECC.


"We also want to showcase that the SEC is able to stage large scale events –   capitalising on the huge success of the Glasgow 2014 Commonwealth Games and more recently Ignition Festival of Motoring, both great examples of utilisation of all areas of our campus, internally and externally.


"It is important to add that the new name still retains a clear reference to its origins, maintaining a connection to the excellent reputation the venue has built up in each of the market sectors – conferences, exhibitions, and live entertainment - in which we operated as SECC."


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