Pictured: Peter Duthie, chief executive of the newly-named SEC, shows off the new branding
Exhibition & Conference Centre (SECC) is undergoing a major rebrand to
encompass its entire event offering and will be renamed the Scottish Event
The Glasgow venue
says its new name is a nod to its development over the past 30 years, including
the addition of the Armadillo and the SSE Hydro and the associated growth in
live entertainment, which was not represented in its original name.
The new name is
being rolled out alongside a new logo, which was designed with Glasgow design
agency Freytag Anderson.
Peter Duthie said: "The decision and announcement comes at a time when the
company has seen changes in the nature of the business it now
operates. The name Scottish Event Campus (SEC) better describes the site,
is more representative of what we do and reflects a vision for the
future. For clarity, our three buildings will be known as The SSE Hydro,
SEC Armadillo and the original building, SEC Centre.
that this is the perfect time for a revamp of our brand, building on the
success of the business to date. Historically, we have found that many
people don’t necessarily realise that all of our buildings are part of the
"We also want
to showcase that the SEC is able to stage large scale events –
capitalising on the huge success of the Glasgow 2014 Commonwealth Games and
more recently Ignition Festival of Motoring, both great examples of utilisation
of all areas of our campus, internally and externally.
important to add that the new name still retains a clear reference to its
origins, maintaining a connection to the excellent reputation the venue has
built up in each of the market sectors – conferences, exhibitions, and live
entertainment - in which we operated as SECC."