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Glasgow analyses impact from audiology conference

Glasgow City Marketing Bureau highlights benefits as part of Tomorrow's Bureau, Today campaign

Pictured: the pop-up stand that operated alongside the conference, which offered free hearing checks to Glaswegians

Glasgow has revealed its next conference case study as part of its legacy campaign, showing the lasting effects from its hosting of the British Academy of Audiology (BAA) Conference.

The Glasgow City Marketing Bureau (GCMB) has highlighted the benefits, including free screening tests for local Glaswegians, after it interviewed conference delegates and academic partners, and conducted evaluation research. The conference's immediate impact was to attract 700 delegates and inject about £1 million into the local economy.

The case study forms part of the GCMB's Tomorrow's Bureau, Today campaign which looks at how best to report key impacts of conferences in the city.

Sue Falkingham, vice president of BAA, said: "We were really pleased with the level of interest that our drop-in centre drew throughout the day, with some 60 people receiving a free hearing screening during what proved to be a very busy and worthwhile afternoon.

"We dealt with varying enquiries, from people taking their first steps towards addressing hearing issues to others seeking advice for specific ongoing problems.

"Engaging the public and really spreading the message of hearing healthcare and service provision was a great idea from the Glasgow team. It helped to raise awareness of our conference and the work that we do as audiologists, and it was the perfect opportunity for our students to put their academic knowledge and training into practice."

Aileen Crawford, head of conventions at GCMB, said: "Glasgow was delighted to be the first UK city to work with the BAA to deliver a public engagement event alongside their conference.

"Creating and measuring the impact and added value benefits from meetings is hugely important to associations and Glasgow is at the forefront of supporting clients to take their conference beyond the walls of the convention centre and into the community."

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