Pictured: the pop-up stand that operated alongside the conference, which offered free hearing checks to Glaswegians
Glasgow has revealed
its next conference case study as part of its legacy campaign, showing the
lasting effects from its hosting of the British Academy of Audiology (BAA)
The Glasgow City
Marketing Bureau (GCMB) has highlighted the benefits, including free screening
tests for local Glaswegians, after it interviewed conference delegates and
academic partners, and conducted evaluation research. The conference's
immediate impact was to attract 700 delegates and inject about £1 million into
the local economy.
The case study forms
part of the GCMB's Tomorrow's Bureau, Today campaign which looks at how best to
report key impacts of conferences in the city.
Sue Falkingham, vice
president of BAA, said: "We were really pleased with the level of interest
that our drop-in centre drew throughout the day, with some 60 people receiving
a free hearing screening during what proved to be a very busy and worthwhile
"We dealt with
varying enquiries, from people taking their first steps towards addressing
hearing issues to others seeking advice for specific ongoing problems.
public and really spreading the message of hearing healthcare and service
provision was a great idea from the Glasgow team. It helped to raise awareness
of our conference and the work that we do as audiologists, and it was the
perfect opportunity for our students to put their academic knowledge and
training into practice."
head of conventions at GCMB, said: "Glasgow was delighted to be the first
UK city to work with the BAA to deliver a public engagement event alongside
measuring the impact and added value benefits from meetings is hugely important
to associations and Glasgow is at the forefront of supporting clients to take
their conference beyond the walls of the convention centre and into the community."