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Event attendees to face biometric monitoring at future events

Airport-style body scanners and biometric monitoring are set to become the norm for delegates, says QHotels
03/02/2017

Airport-style body scanners and real-time biometric monitoring for security and feedback will become a familiar sight for event delegates and attendees in the future, according to new research by QHotels.

QHotels commissioned futurist Dr Ian Pearson to lead a workshop with QHotels’ Event Profs Panel to examine the key factors that will shape the industry in the next five years.

The panel identified that changes in methods of travel, virtual reality (VR) and augmented reality (AR), new ways of making payments and an emphasis on the importance of maintaining personal face-to-face relationships will be key trends impacting on event attendees in the coming years.

The key findings included:
- Security at events will become significantly tighter and data-driven
- Real-time biometric monitoring will allow for instant feedback
- Travel to and from events will change and need to be included in event costs
- Wearable payment technology will make it easier to make purchases at events
- VR/AR will reduce the need for smaller meetings and specific training events

QHotels’ director of marketing, Claire Rowland, said: “Conferences and events have remained largely unchanged in their format for many years. However, that is now likely to change within the next few years. New security measures will make registrations unrecognisable and the adoption of technology, which allows for real-time feedback, means that events can change and adapt as they are happening to create unique experiences for each attendee.

“The changes taking place are focused on providing better and more personal event experiences, but they require attendees to allow greater access to their personal information than ever before, which might be a concern for some. It’s important that venues and organisers are aware of these potential trends and work together to make sure attendees are aware of what they may mean.”

Dr Pearson added: “We’re all used to technology playing an increasing role in our lives and, in most cases, we appreciate the greater convenience and security that it provides us, such as fingerprint scanning on mobile phones and banking apps. However, people might not be aware of what this technology is actually capable of.

“In looking at the conference and events industry we wanted to look beyond 2017 into some of the likely applications for technology, but also what effect that might have on the sort of events people would be attending or whether they would be attending events at all. There will always be a need for people to gather together, but the reasons for being there and how they get there look like they could change significantly.”

Findings and discussions from the events can be found on QHotels’ website //www.qhotels.co.uk/news/2017/february/event-attendees-to-face-biometric-monitoring-at-future-events/.


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