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Buyers Fall in Love with Macdonald Hotels

UK’s largest independently owned hotel group showcases meetings offer to London buyers at Valentine's themed event

Pictured: guests discussing the Macdonald Hotels in and around Oxford

More than 100 event professionals were invited to Fall in Love with Macdonald Hotels at a reception in London.

The UK’s largest independently owned hotel group showcased its meetings and events offering across its portfolio of 45 hotels to industry buyers, as it focuses on targeting the London and international inbound markets with a view to pulling the market out of the capital.

Held at the Swan at Shakespeare’s Globe on the South Bank, Macdonald Hotels’ event team introduced buyers to the group of hotels at the Valentine’s themed Fall in Love event.

Gill Jackson, sales director at Macdonald Hotels, said: “It was great to demonstrate the variety of our products and service. There is no better insight than meeting and talking to fellow event professionals face-to-face.

“Macdonald Hotels is one of the leading events growth brand in London, so it was important for us to engage with direct and agency bookers. The sector is increasingly looking for unique and innovative opportunities within the UK, particularly as the pound has weakened and economic confidence remains relatively flat. We have repositioned our MICE offering by categorising all of our hotels and developing a bespoke personalisation service for our bookers.

“Most of our incentives buyers are London-based and are now keen to place business outside of the M25 – which suits our portfolio perfectly. We’re also seeing an increasing number of customers from the UK inbound market expressing interest in a range of products across the country. As the UK’s largest independently owned hotel group, Macdonald is well-placed to deliver MICE products that are unforgettable for all the right reasons.”

Guests heard from experts at the company on its single point of contact service, its buyer promises and its MICE categorisation strategy. This new approach for the group is designed to streamline services for booking agents and direct bookers.

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