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Sage Gateshead in 'record' start to 2017

North East venue to have hosted 136 events by the end of March, including conferences from Greggs and Heineken

Pictured: Sage Gateshead staged Greggs' annual conference in January, where it showed staff its new products for 2017

North East venue Sage Gateshead is celebrating a 'record' start to the year, with 136 events due to have taken place by the end of March.

In January alone the centre held conferences and events for five major organisations, including Greggs, Heineken, JML, MHW Global and D3 Events.

It comes after Sage Gateshead welcomed 85 events in the same period last year, with corporate events accounting for one-third of overall revenue. That has risen to half in 2017.

Abigail Pogson, MD at Sage Gateshead, said: "It has been a fantastic start to the year for our conference and events programme. The team works tirelessly to ensure clients receive the best experience and the building itself is always a hit as it so unique and offers such a range of spaces.

"It’s always great to welcome local businesses here and their support is vital in ensuring we can continue to give people of all ages and abilities access to music in the region."

Paul Szomoru, head of business tourism at NewcastleGateshead initiative said: "Conferences and events are worth an estimated £104m to the local economy, a figure which continues to grow. Sage Gateshead is a key contributor to this and had a significant impact on our business tourism offering when it opened in 2004, allowing us to bid for a wider range of conferences and events."

Lynn Ezard, event executive at Heineken, said: "There was a huge wow factor from outside with the lighting and the bridges and it’s such a unique building. It gave a real point of difference as opposed to some of the characterless boxes we have had to use in the past that are just purpose built for conferencing.

"The team were great to work with and always about or easy to get hold of. I know that we can be pretty high maintenance at events like this as we have really high standards and expectations, but we were always helped with a smile.

"The coach spaces outside were a bonus, as dealing with coaches is always a headache. The location of the venue was also good too as we had choice of so many hotels within striking distance."

  • Anonymous user 15/02/2017

    Only in Newcastle could they use case studies of Greggs and Heineken!

    But well played to a fantastic venue. More people should go to the North East and use their amazing spaces. More so than say a north west coastal city and their loss making and tax payer propped up venues.

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