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Visitor numbers up 3 per cent at Business Travel Show

Organisers reveal fourth consecutive year of growth after 2017 event
24/02/2017

Pictured: this year's Business Travel Show took place on 22-23 February at London Olympia

Attendee numbers at this year's Business Travel Show increased 3 per cent, the fourth consecutive year of growth, as event organisers reveal the show will expand into Olympia's West Hall next year.


The show also saw a 7 per cent rise in hosted buyers, with 428 buyers from throughout Europe attend. About 260 companies exhibited, including 60 new exhibitors, with 70 per cent having already rebooked stands for 2018.


David Chapple, Business Travel Show portfolio director, said: "We have been floored by the success of this year’s Business Travel Show especially given we have achieved visitor growth every year for the last four years. The rise in hosted buyers is particularly sweet for us as we continue to invest in bringing the very highest quality visitors from all over Europe to the show. The feedback we have received from them over the last two days has been immense.


"We have a great team working behind the scenes to ensure that visitors to the Business Travel Show find the very best content and contacts year on year to help create travel programmes fit for 21st Century travellers and to ensure the show remains the leading event of its kind for the corporate travel market in Europe."


Organisers Centaur Media also invested in this year's Launchpad, an initiative that supports start-ups with free stands. It attracted the likes of 14 companies, up from eight last year.


This year's show, which took place Wednesday and Thursday this week, is the 23rd year for the Business Travel show.


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