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Jack Morton marks 10 years with Ericsson

Agency helps design and deliver immersive 6,000 sqm stand at this year's Mobile World Congress in Barcelona

Pictured: Ericcson's stand at this year's Mobile World Congress was completely reusable and adaptable, in line with its sustainability policy

Jack Morton helped deliver an immersive experience for visitors at Ericsson's showcase at Mobile World Congress (MWC) for the 10th consecutive year.

The agency said it wanted to demonstrate its Ericsson's "pioneering" digital work and its partnerships, including the collaborative work with the Networked Society.

Within the 6,000 sqm space, Jack Morton built a partner wall to highlight the partnership work and Ericsson ConsumerLab's new developments, allowing customers insights into its new work and offering discussion points to draw in passing guests at the exhibition.

The entire stand was also completely reusable and adaptable for the remainder of Ericsson's 2017 tradeshow calendar, in line with the company's sustainability policy. It contained two cafes and a meeting lounge, while the daily programme included a media and analyst briefing and chats with Ericsson's president and CEO.

Cecilia Dahlström, head of experience and events, Ericsson said: "Mobile World Congress is an important sales and marketing platform for Ericsson. This year the experience is designed to showcase the innovative work with our partnerships, in order to reach out and inspire operators, developers, industries and governments. With our partner, Jack Morton, we have built an experience that is immersive and inspiring, bringing to life the vision and opportunity of a new day at the digital frontier."

The MWC took place on 27 February to 2 March at Fira Gran Via in Barcelona.

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