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Glasgow measures lasting impact after bio conference

Convention bureau releases case study on October conference to show impacts beyond economic contributions

Pictured: One of the lasting impacts of the EFIB conference was its encouragement of young people into a career in biotechnology, through its Bio-economy Apartment

Helping future bio entrepreneurs launch their ideas and encouraging young people into biotechnology were some of the lasting impacts measured from Glasgow's hosting of the European Forum for Industrial Biotechnology and the Bio-economy (EFIB) Conference.

The Glasgow City Marketing Bureau (GCMB) has released the long-term impacts from the October conference as part of its next case study in its legacy campaign Tomorrow's bureau, today.

The conference, which took place at Scottish Event Campus (SEC), attracted 600 delegates and had a direct economic impact of £730,000 to the local economy. The conference bid was supported by the Industrial Biotechnology Innovation Centre (IBioIC).

But GCMB has uncovered lasting impacts beyond the economic value, after interviewing conference clients and ambassadors and carrying out evaluation research. It found that EFIB's Dragon's Den-style event Pitchfest, which encouraged people to pitch their new bio ideas to a panel of experts, alongside its Bio-economy Apartment, an exhibition set-up that encouraged young people to consider a biotechnology career, were among the long-term impacts.

GCMB also counted IBiolC's involvement in Explorathon, a Scotland-wide opportunity for university researchers to showcase their research in one evening, as another positive.

Roger Kilburn, CEO of IBioIC, said: "Scotland’s industrial biotechnology sector, although relatively small at present, is one with great ambition and growth targets in the coming years.

"We were delighted to host EFIB 2016 in Glasgow and to use it as a platform to showcase our industry’s collective ambition. We did this during the meeting and through the curation of unique events and activities, supported by Glasgow Convention Bureau, which extended our reach ‘beyond the conference’ to capture the attention of Europe’s industry leaders. These worked exceptionally well and have put Scotland on the IB map as a place for inward investment – we’re delighted to be following up on a number of leads as a result."

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