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RBH to establish foothold in Europe this year

Redefine|BDL Hotels (RBH) is set to have a landmark year, according to chief executive Helder Pereira

Pictured: RBH chief executive Helder Pereira

Redefine|BDL Hotels (RBH) is set to have a landmark year as it spreads its wings into Europe, according to chief executive Helder Pereira.

The hotel management company has recruited a Frankfurt-based business development director to focus on Europe, and negotiations are already underway in Germany.

Pereira says it is now only a matter of time before European deals start to cross the line, marking an exciting time for the company.

He said: “When it comes to Europe we mean business – we have had our eye on expansion for quite some time, with a particular interest in Germany, the Benelux region, Poland and Holland.

“Many major brands are turning their attention to Germany and we too believe that it presents a big opportunity to establish strategic partnerships. It’s a strong market with a good domestic economy and tourism growth.

“Our new director of business development, Tom Goldscheider, is proactively seeking lease and management contract opportunities for large branded hotels and we feel confident that we will soon have a foothold in continental Europe.”

The expansion efforts are being led by Goldscheider; replicating the company’s UK model, he has established a base of operations in Frankfurt with longer term plans to recruit local operating specialists.

RBH currently manages around 50 branded and private label hotel properties with a portfolio including brands such as IHG, Hilton, Accor, Marriott, Best Western and Wyndham hotels.

Pereira stresses that while the company has its sights firmly set on expanding its geographical spread, further UK growth remains firmly on the agenda.

He said: “As we progress with our exciting plans for Europe it is important that we do not lose sight of the fact great opportunities will continue to come up in the UK.

“We have established a solid reputation in the UK working with prestigious brands and, as we roll out our wider plans, we will continue delivering best-in-class performance here at home.”

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