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White paper to assess trends for outdoor events industry

First of its kind analysis launched by National Outdoor Events Association (NOEA) and GL events

Pictured: The Future's Forum white paper aims to predict trends that will shape the industry's future

The National Outdoor Events Association (NOEA) and GL events have released the industry’s first ever white paper on the future of outdoor events.

The Future's Forum white paper has been launched in a bid to predict trends that will shape the industry's future and start a conversation for outdoor events professionals. Areas it touches on include the importance of the experience economy in pushing consumers outdoors and the role of the industry in creating bespoke and tailored event products to accommodate this trend.

The paper also reports on discussions concerning the increased role of businesses and brands in outdoor events, and the opportunities and threats they represent.

Rachel Baker, UK group marketing manager for GL events, said: "There is an amazing thirst for this sort of discussion and the resulting findings, and we’ve been pleasantly surprised by the amount of engagement we’re getting from the industry at such an early stage. We see our role in the industry as supporting the associations that are concerned with its development; how we prepare for the future and how we dictate it for ourselves." 

The Future’s Forum will reconvene throughout 2017 and into 2018 where it will address other areas of the industry’s future, from globalisation to the importance of entrepreneurialism, to the role of cities and destinations in accommodating outdoor events.

Andy Grove, NOEA interim president, said: "The Futures Forum and the new white paper are all intended to begin a discussion within outdoor events that allows us to get as much information and opinion as possible, and then share it with the rest of the industry. These are important topics that the industry needs to discuss; we’re grateful to GL events for allowing us the resource to have them."

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