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New branding for RDS after spike in conference bookings

Royal Dublin Society venue to be known as RDS Venue to clarify its offer for clients

Pictured: RDS Venue staff unveil the venue's new tagline

Irish conference and events centre RDS (Royal Dublin Society) has announced a rebrand following a 40 per cent rise in conference bookings last year.

The venue has decided to rename itself RDS Venue, a separate visual identity from the main RDS brand, to give it better clarity for prospective clients. It has also adopted a new tagline Where Extraordinary Events Happen Everyday.

RDS chief executive Michael Duffy said: "Last year conferences at the RDS increased by 40 per cent on 2015. These included a host of new events aimed at target markets in Ireland such as Zeminar and Uprise, but it also included a number of large international events such as the International Air Transport Association’s AGM and IUFoST World Congress of Food Science and Technology who brought their audience with them. This is not only good for the RDS and immediate surrounding area, but ultimately economically beneficial for the city of Dublin. The RDS Venue identity will give us greater clarity when speaking to potential international clients."

Other international conferences set to take place in 2017 and 2018 include Airline Economics Dublin Aviation Summit, the Global Forum on Human Resources for Health, the 2018 HETI World Congress and the World Meeting of Families 2018.

Ciara Gallagher, head of business tourism and events for Failte Ireland, said: "The RDS Venue identity is a very welcome move, as the RDS is one of the key Irish venues in the MICE space and business tourism is one of the highest yielding sectors in tourism at the moment. Ireland has ambitious targets to win €157m worth of business events this year. The clear offering that this identity brings should help convert leads into fulfilment and bring more international business conferences to Dublin in the years ahead."

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