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Mia puts agents in the spotlight

Event organisers network with agents at the Meetings Industry Association’s biannual Agents Day

Pictured: The delegates took part in a soap box racing challenge

Venues and event organisers had the chance to quiz agents and build better connections at the Meetings Industry Association (mia)’s biannual Agents Day.

The sell-out event at Mythe Barn in Leicestershire was attended by 100 event professionals from across the country as well as 15 agents, representing Capita Travel and Events, Pandora Events, tobook Ltd, arrangeMY, Sundial SOS, Off Limits, Inntel, HRG and Primary Live.

The day started with an interactive Q&A session hosted by Petra Clayton of Custard Communications, before agents met with venue representatives at lunch before an afternoon team building activity. The delegates took part in a soap box racing challenge, provided by Garlands Corporate, gathering materials to build their cars before taking part in a time-trial race.

Inntel's Sian Sayward, who took part in the Agents Day and sat on the panel for the Q&A, said: “While I always find the mia Agents Days a key diary date, I thought that last week’s session was the best one yet. I enjoyed being involved in the panel session very much and found that although I was there to answer questions from the venues – which proved very interesting and worthwhile in itself – I also gained valuable insight from the other agents involved, all of which I can take back to the business.

“The format of the networking lunch enabled me to speak to a number of different venues and really talk about the issues and challenges they face and how we can support them, and I think finishing the day with the team building really helped to reinforce the message that agents and venues really are better off working together.”

Jane Longhurst, chief executive of the mia, added: “Our Agents Days are our most popular and best-attended events. The day provided an excellent opportunity for venues and agents to network and discuss potential future partnerships and the mia is proud to help facilitate that for its members.

“Our second Agents Day of 2017 will take place at Robinson College in Cambridge on 30 August and is expected to be another sell-out, so I would encourage anyone wishing to attend to book their places in advance.”

For more information about the mia and its upcoming events, visit

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