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Portman Clarity rebrands to Clarity

Travel management company says new name comes after review of its brand strengths

Pictured: Pat McDonagh, CEO of Clarity

Portman Clarity, one of the largest travel management companies (TMCs) in the UK, is rebranding to become Clarity as it reveals a fleet of new technology developments.

The company's new identity comes after the merger of Portman and Clarity last November, with the company saying it had reviewed the brand strengths of both businesses before going ahead with the new name.

In a statement the company says the Clarity brand has enjoyed 'great success and recognition' through investment in technology, innovation and a modern, fresh approach to doing business. Clarity says it is not the end for the Portman name, which will replace the parent company formerly known as Mawasem Travel And Tourism and enter a new era as Portman Travel Group.

Clarity also announced it will release its new Go2 suite of products to clients, including Go2Book, an online booking tool, and Go2Mobile incorporating the Clarity App and Go2Insight, the data analytics product.

Pat McDonagh, CEO of Clarity, said: "Today marks the dawn of our future - a future in which we pioneer a brighter approach to business travel. Our TMC stands apart thanks to our ambitious, fearless and focused approach in which we are committed to finding the most innovative way to do global business travel."

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