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Singapore launches enhanced advantage programme

Uber and JetQuay on board for second edition of the Singapore MICE Advantage Programme
16/05/2017

Pictured: Melissa Ow (centre), deputy chief executive of the Singapore Tourist Board

Singapore has partnered with Uber and JetQuay for the launch of the second edition of the Singapore MICE Advantage Programme (SMAP).

SMAP is a joint initiative that seeks to provide a differentiated and seamless business event experience. The expanded range of benefits under the enhanced programme is offered by the three existing partners - Changi Airport Group, Singapore Tourist Board and Singapore Airlines - as well as the two new partners, luxury airport terminal JetQuay and ride-sharing giant Uber.

Melissa Ow, deputy chief executive of the Singapore Tourist Board, said: "We are constantly looking for ways to stay ahead of the curve by enhancing the Singapore MICE experience. We are pleased to be able to enhance the existing SMAP with like-minded partners to meet the industry's evolving needs and to make their business events experience in Singapore more seamless and memorable. We are confident that such efforts will help sharpen Singapore's value proposition in today's competitive tourism landscape."

SMAP's first edition, which launched in August 2013 and concluded in December 2016, secured more than 85 events and brought in almost 140,000 visitor arrivals.


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