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The heat is on at IMEX Frankfurt

Major meetings and events tradeshow kicks off in Frankfurt

Pictured: IMEX 2017 is underway in Frankfurt

Temperatures have soared on the second day of IMEX Frankfurt with delegates enjoying a balmy 23 degrees as the show gets into full swing. The convention kicked off yesterday with EduMonday a seminal programme that allowed delegates to learn and to connect with each other.

Designed to be more relaxed than the usual high-intensity workshops bringing together industry minds serious about uniting and advancing their business through rich knowledge sharing, EduMonday was a major new IMEX education initiative that featured top experts from The Event Design Collective, The German Convention Bureau, Meetology Masterclasses, Play with a Purpose and Zeus.

Reflecting on the value of EduMonday, Rick Taylor, CEO of the Business Tourism Company based in South Africa said: “This is a great Innovation. The mix of formal and informal learning is excellent.  Bringing all this education together here is a wonderful formula for the future.”  In addition to this inaugural event, perennial IMEX favourites have included PCMA Business School, Association Day while Exclusively Corporate also returned to round out an energy-packed IMEX week.

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