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Bloom hails "largest and most innovative" IMEX ever

IMEX chairman Ray Bloom has said the new experiential approach to the show has paid off

Pictured: Ray Bloom

IMEX chairman Ray Bloom has said the new experiential approach to the show has paid off, hailing this year’s edition as the “largest and most innovative show ever”.

Close to 9,000 hosted buyers and visitors were in attendance and total appointments between buyers and the show’s 3,500 exhibitors rose to 68,500.

Bloom said: “This has been our largest and most innovative show ever, with new ideas, creativity and new uses of technology everywhere. Our theme is Purposeful Meetings and there was a tremendous sense of purpose about everyone here. There is also tremendous energy and commitment. Thinking of the future and the legacy of our industry, it is heartening to see.”

New this year at the show was the launch of EduMonday and an expansion of registration and other features into Hall 9. And after a year of improvements to the appointment system, 74 per cent of all buyer/exhibitor appointments were based on an appointment profile, an increase of 42 per cent.

Bloom said: “The strong level of business conducted here this week is evidence of the wholesale resilience and positive outlook of the market in what are challenging times all over the globe.”

Speaking about EduMonday, Bloom said: “Our intention was to create a truly democratic pre-show education event – with something for everyone regardless of whether they speak German or English or come as an exhibitor, hosted buyer or visitor. This unilateral approach has gone down really well, with several people saying they plan to send their whole teams to the show a day earlier next year to take advantage of EduMonday. The superb feedback from participants indicates this is a strong formula for the future.”

The many additions and innovations in Hall 9 also made a huge impact; another of IMEX’s efforts to give hosted buyers, visitors and exhibitors a lot more space to relax and recharge.

The new food court populated by indoor food trucks, the bigger, more open Media Café, the two Be Well Lounge inflatable domes, plus other inflatable meeting rooms and the creation of ‘white space’ areas generated a chilled-out atmosphere.

IMEX’s wellness programme also went down well with attendees, many of whom declared it refreshed them, providing new energy and an appetite for more business.

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