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Army recruits drp for education tradeshow

Agency produces stand for client, creating elements such as AR-modelled vehicles controlled by iPads

Pictured: the British Army in Education's stand at the Big Bang UK Young Scientists & Engineers Fair, produced by drp

The British Army in Education (AIE) enlisted drp to produce a vast, interactive stand at the national Big Bang UK Young Scientists & Engineers Fair.

The agency's divisions drpexhibition, drpdigital, GROSVENORFILM, print, design, and technical produced elements like inspirational films activated by touch screens, augmented reality (AR) markers and a batak game. The AR markers were activated via an app on an iPad to bring vehicles - such as the Apache helicopter, Foxhound and Challenger II tank - to life in 3D or 4D form.

The aim of the stand was to emphasis subjects, skills and jobs within the industry.

Ed Vickery, head of drpexhibition, said: "It has been a rewarding and exciting experience working with the British Army in Education. The various interactive elements of this expo, such as the AR, ensured high levels of engagement from the visitors and having worked with them for two years running the drpteam has a strong understanding of their needs."

Matthew Freemantle, Army in Education delivery manager, from Capita, added: "This is the second consecutive year we have worked with drp at the Big Bang Fair.  We significantly built on the successes of 2016; the addition of AR and a touch screen monitor allowed us to truly bring some of our content to life and show much more material than we would previously have been able to."

The event took place on 15-18 March at the NEC Birmingham.

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