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Wales announces new business events approach

The Welsh Government is planning a new approach to attract leading business events to Wales

Pictured: Cabinet Secretary for the Economy and Transport, Ken Skates

The Welsh Government is planning a new approach to attract leading business events to Wales, further showcasing the destination on an international stage.

The news follows Wales’ success in attracting and hosting global events like this year’s UEFA Champion’s League Final and the NATO Wales Summit 2014.

Cabinet Secretary for the Economy and Transport, Ken Skates, said: “
Wales currently attracts under 2 per cent of the value of business conferences and meetings for the UK as a whole but there is significant potential to draw events from UK and international associations, public and third sector meetings, corporate meetings and team building events to Wales’s award-winning venues and business destinations.”

A dedicated team will be set up with its main goal to attract events aligned with Wales’s key sectors and growth regions being targeted for inward investment and economic development.

Skates added: “Wales will be showcased as an agile and innovative nation with a truly global outlook. Synergy with target growth sectors such as advanced motor and manufacturing, financial and professional services and energy provide real opportunities to attract business events to Wales.

“As a compact connected country, Wales can open doors to innovators, industry experts, professors and scientists with genuine insight into their individual field.”

Adrian Le Trobe, conference and events manager at Venue Cymru, said: “Wales has so much to offer within this industry, therefore it is imperative that, as a nation, we work closely together in order to deliver the best possible events here in Wales. It is vital that we attract international and global events for the country’s continued economic growth and we look forward to working with our partners throughout the country in the coming years.”

Aled Rees, MD of Cambria DMC, said: “Wales not only boasts a selection of world class facilities, but it has a rich culture which allows us to offer innovative bespoke experiences to make any event extraordinary. We are delighted to have the support of the Welsh Government in this crucial market as demand for Wales and for one-of-a-kind events and business travel continues to grow.”

Ian Edwards, chief executive of the ICC Wales, said: “I’m delighted that the Welsh Government is backing business events for Wales so significantly. There’s real drive, enthusiasm and confidence emerging in the region for hosting events, with ICC Wales at the heart of that ambition. We look forward to our continued partnership with the Welsh government and congratulate everyone involved in putting Wales front and centre of the global business events stage.”

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