Email the editor

New data legislation will "change the industry as we know it"

Acrotrend MD says General Data Protection Regulation will have a large impact on event organisers
26/06/2017

Pictured: Acrotrend MD Sandeep Mendiratta

Acrotrend MD says new data legislation will change the events industry as we know it

Analytics firm Acrotrend says new data legislation coming into force in 2018 “will change the events industry as we know it”.

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018, forcing event companies to change the way they manage internal and third-party data or face tough penalties for non-compliance. It constitutes the biggest change to the data protection regime in the EU since the 1995 Data Protection Directive.

Any organisation collecting and processing data on European citizens falls under the new regulation. Event companies hosting events in Europe or with events hosting European citizens, regardless of where they are taking place, will need to adhere to the GDPR.

Acrotrend’s MD, Sandeep Mendiratta, said: “Data is the key to successful conferences and events, therefore these new data regulations will change the events industry as we know it and have a large impact on event organisers.

“With under a year to go until the regulations come into force it is important for businesses to have a solid data strategy to ensure they remain complaint and to avoid fines of up to 20m Euros or four per cent of their global annual turnover.”

Acrotrend is a globally-operating customer insight and analytics consultancy with clients including UBM, Reed Exhibitions, BNP Paribas, Nuffield Health and Cancer Research UK.


Facebook Share Twitter Share LinkeIn Share