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Uwin Iwin Incentives launches UK office

Chief executive David Sand calls UK "one of the most exciting incentive loyalty and incentive markets in the world"

Pictured: Uwin Iwin chief executive David Sand

Uwin Iwin Incentives has launched a UK office.

And chief executive David Sand called the UK “one of the biggest and most exciting incentive loyalty and incentive markets in the world” as he announced the opening of the London office.

He said: “We are humbled and excited about this new chapter in our business. We have been dealing with northern hemisphere-based businesess and it just makes sense to be more accessible to our clients.”

Sand added that Uwin Iwin’s reward model of branded cash will differentiate the company from other reward scheme competitors in the UK.

“Most reward programmes make use of catalogues from which rewards can be chosen. Our data has shown that employees prefer the flexibility of deciding for themselves how to to spend their rewards,” he said.

“We saw a gap in the market and decided to use this opportunity to offer a global solution to the UK and the rest of Europe. From the new London office we will be able to sell our product to the European market and introduce a new dimension to the incentive programme oeuvre.”

Alongside Sand will be Uwin Iwin chief financial officer Manus Geyer, who will serve as MD of the London office. Former Microsoft China chief operating officer Gordon Frazer will be chairman of the board, while Uwin Iwin chief operating officer Huw Tuckett will act as a non-executive board member based in the UK.

The new London office expands the incentive firm’s global network, adding to its other offices in Mauritius, South Africa, India, Brazil, Kenia, Nigeria, Ghana and the USA.

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