Email the editor

London, Liverpool and Edinburgh in top five cities in Europe for hotel occupancy

New report sees growth across board in European hotel industry, with no evidence of Brexit pitfalls in UK
29/06/2017

Pictured: Edinburgh

The European hotel industry saw growth across the board during the first quarter of 2017, according to the latest ECM-MKG European Destinations Observatory report.

The cities covered by the report saw occupancy increase by 3.1 per cent, while room rates went up by 2.5 per cent.

And the report also found that Brexit has not led to catastrophic results for the UK hotel industry, with London, Liverpool and Edinburgh in the top five for the best occupancy rates in Europe.

Most central and Eastern European destinations are also growing. Germany has a positive growth trend, with revenue per available room (RevPAR) up 8.3 per cent, with Düsseldorf, Cologne and Stuttgart recording RevPAR increases of 26.8 per cent, 19.5 per cent and 9.7 per cent respectively.

Warsaw posted a RevPAR up by 17.4 per cent thanks to several international conventions or conferences, as did Budapest (4.5 per cent), Vienna (0.5 per cent) and Prague (3.7 per cent). And while occupancy rose by 4.3 per cent in Prague, the average room rate decreased by 3.2 per cent compared to 2016.

The Iberian peninsula saw a visitor increase thanks to an improving economy, while it was also the main beneficiary from  the decline of visitors to Mediterranean destinations affected by terrorist attacks in recent months, such as Turkey, the French Riviera and Egypt. Bilbao and Barcelona increased RevPAR by 21.5 per cent and 10.6 per cent respectively, while even Lisbon, where only a few international conventions were organised in the first part of the year, posted a RevPAR increase of 22.4 per cent.

Despite being European Capital of Culture in 2016, San Sebastian recorded the only RevPAR decrease in the region, of 0.8 per cent.

Belgium saw an increase in RevPAR of 4 per cent, while hoteliers in Luxembourg  (+14.6 per cent) and Amsterdam (+ 7 per cent) also had reasons to be cheerful.

With an average RevPAR of 5.1per cent, France remains strong, with Nice the only major city seeing a decrease since the beginning of the year with a RevPAR change of 10.2 per cent, the trend remaining negative since the attack in July 2016.

After a difficult 2016, Italy posted an increase in RevPAR of 5.1 per cent.


Facebook Share Twitter Share LinkeIn Share