Email the editor

Story reports a 59 per cent leap in sales

Turnover in 2016/17 increased from £2.2m to £3.5m, with pre-tax profit reported at £116k

Pictured: Dominique Gill

Story Events saw a 59 per cent increase in turnover to £3.5 million in its third full year of trading.

Accounts just published for the 2016/17 financial year show headline sales increased from £2.2m to £3.5m, with pre-tax profit reported at £116k.

Chief executive Dominique Gill said: “These results confirm the success of the company across its Story bespoke agency, Venue Search London and trade show divisions. This is a people business and I am very proud of the commitment and excellent work delivered by every member of the Story team.

“We increased our staffing levels from 16 to 22 over the course of the year to ensure that our high service levels are maintained as our customer base grew.”

Venue Search London has just announced that it has reached £10m of brokered sales since launching in January 2014. Other highlights of the year included the launch of the Waitrose Drinks Festival, record exhibitor and visitor numbers at its January London Summer Event Show and a £300k conference booking brokered by Venue Search London.

Gill predicts further growth in the current year, though at a lower rate than over the last 12 months. 

She said: “After three years of rapid growth, we are now a profitable and maturing business with an established experienced senior team. Our focus this year will be on retaining and developing both our people and our existing clients who have been at the heart of our growth and success.”

Facebook Share Twitter Share LinkeIn Share