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Mia puts spotlight on new GDPR legislation

Business breakfast, featuring Circdata's Hellen Beveridge, to discuss key factors and changes for events industry

Pictured: Hellen Beveridge from Circdata will lead discussions at the breakfast seminar

The looming General Data Protection Regulation (GDPR) legislation will be discussed at a business breakfast this month, being organised by The Meetings Industry Association (mia).

Events marketer Hellen Beveridge will lead discussions, where she will touch on the key factors to become GDPR compliant and clarify the changes involved for events professionals.

The new legislation, which will be enforced from 25 May 2018, has raised concerns over database consent permissions and the practicality of what this will mean for current databases.

Whether a data controller (the organisation that collects the data) or a processor (the organisation that processes the data on behalf of a controller), there will be new rights and responsibilities that companies will need to adhere to. For the non-compliant, they could risk fines of up to €20 million or a percentage of their global annual turnover.

Jane Longhurst, chief executive of the mia said: “The implications of the new GDPR legislation will be far-reaching and likely to have a significant impact on sales and marketing strategies for venues. As an issue concerning many of our members, we wanted to offer the opportunity to learn about the changes now so robust plans can be put in place prior to the legislation taking effect next year.”

The business breakfast event will take place at Bush House, King’s Venues, London, on Thursday 17 August from 8.30-10am.

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