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A&I Events rebrands to A&I Group as it expands service offering

Leicestershire-based company also unveils new website as it finishes evolution to performance improvement agency

Pictured: The agency now has three new service areas

A&I Events has rebranded to A&I Group as it expands its service offering.

And the Leicestershire-based agency has also unveiled a brand new website.

As well as continuing to offer live events, the agency now has three new service areas: engagement and recognition; incentives and loyalty; and channel engagement.

Sam Thurlow, business development manager, said: “We’ve grown over the last three years and evolved into a full-service performance improvement agency. Our fantastic events are now just one of the four core services we offer, so voila: we’ve evolved into the A&I Group.

“Our brand new website spills the beans on our events and our three new service areas and gives you a helping hand in your role. It’s not just a great looking website (even if we do say so ourselves), but has loads of handy content like blogs, industry info and sample programmes.”

The new website will launch on 11 September at when people can visit the new website and register for the A-to-I e-zine to play an instant win, promotional game.

Thurlow added: “Everyone who plays is a winner and with lots of fantastic prizes on offer, including a trip to Abu Dhabi, there is nothing to lose.

“We are also excited about our internal launch on Thursday 7 September with a party for our superhero staff, with games, food, information sharing, charity raffle and plenty of surprises to thank the wonderful A&I team who have made the company such a success.”

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