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Hamburg sees delegate stays hit 3 million in 2016

Increasing value of meetings sector in Hamburg leads to 3 million overnight stays in 2016, worth more than £645m

Pictured: Hamburg Messehallen

Hamburg saw 3 million overnight stays thanks to business events in 2016, worth more than €706 million (£645m).

According to a survey by the Hamburg Convention Bureau, the number of overnight stays attributable to meetings, incentives, conferences and events increased from 2.3 million in 2013 to 3 million in 2016.

Florian Gerdes, marketing manager conventions at Hamburg Convention Bureau, said: “The results of the survey confirm that meetings and events play an increasingly important role in the prosperity of Hamburg. The MICE market not only brings monetary value to the city, it also significantly contributes to further developing the city’s key economic sectors, including medicine, media, logistics and transport.”

Last year, the number of business events increased from 57,000 to 64,000 compared with the same period in 2015. More than 1.8 million event delegates visited the city; of these, 19 per cent came from abroad, a 3 per cent increase on 2015.

The top industries to hold events in Hamburg include financial services, chemicals and pharmaceuticals, medicine and medical technology, logistics and transport as well as media and publishing.

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