Email the editor

YOTEL announces £250m partnership with Starwood

Starwood partnership will enable YOTEL’s rapid worldwide expansion

Pictured: CEO of YOTEL, Hubert Viriot

Starwood Capital Group is set to invest $250 million (£186m) in YOTEL, including acquiring a 30 per cent stake in the hotel brand.

Starwood’s investment in and ongoing partnership with YOTEL will further enable rapid worldwide expansion, with a specific focus on Europe, North America and Asia. Starwood has already secured city centre sites in Edinburgh, Glasgow and Amsterdam which are expected to open as YOTELs by 2019.

“This strategic partnership and investment highlights Starwood’s longstanding passion and commitment to invest in innovative hospitality platforms. YOTEL is an exciting brand focused on technology, smart design and a distinct guest experience at an affordable price, which is the right strategy amid the current wave of digital disruption,” said Barry Sternlicht, chairman and CEO of Starwood Capital Group.

Cody Bradshaw, managing director, head of European hotels at Starwood Capital Group and Sarah Broughton, senior vice president, Starwood Capital Group will join the YOTEL board of directors, alongside representatives of the company’s major shareholders including the Al-Bahar Group, IFA Hotels & Resorts, United Investment Portugal and Kuwait Real Estate Company (AQARAT) which jointly own 65% stake in the company.

Talal Al Bahar, chairman of YOTEL and the lead investor said, “We are delighted to announce a new institutional investor into YOTEL alongside our existing shareholders. Starwood Capital Group’s investment validates the company’s strategy, provides strength and stability at a critical expansion stage and opens up new horizons for YOTEL to become the leading affordable luxury hotel brand.”

Facebook Share Twitter Share LinkeIn Share