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VisitScotland digital campaign to highlight innovation

The business events drive will launch in November under the banner ‘Scotland: Where ideas become legend’

Pictured: Rory Archibald, business development manager for VisitScotland Business Events

VisitScotland Business Events has launched a digital campaign focusing on the country’s history of innovation.

Under the banner of ‘Scotland: Where ideas become legend’, the campaign aims to highlight the reasons why event organisers should view Scotland as the perfect choice for meetings and will assert that innovation and invention are the tangible results from business events.

Rory Archibald, business development manager for VisitScotland Business Events, said: “Pioneering innovation is in Scotland’s soul. We have a legacy of invention, research and knowledge that continues to this day and is being secured for the future.

“From the unique study of Dark Skies in Dumfries & Galloway to world-renowned oceanic research in the Highlands and Islands, Scotland is home to leading pioneers from industries as diverse as engineering and robotics to computer gaming and medicine, which are the exact stories the campaign will highlight to the world.

“Quite simply, Scotland is a place where ideas come to life. Ideas enable change, events create ideas and Scotland is a place where ideas become legend.”

Starting on November 6, the online campaign will showcase Scotland’s connections with a wide variety of growth sectors by creating and sharing new and original content online from experts, influencers and industry leaders from across the country.  The campaign will be promoted through the Twitter hashtag #ideasbecomelegend.

Dr Alastair McInroy, senior programme manager for Technology Scotland, said: “Business events are instrumental to the development of new ideas – they provide opportunity for collaboration and discussion, which in turn lead to new ideas and ways of working. They are crucial in Scotland remaining at the forefront of innovation and a leader in its field for sectors such as technology.”

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