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EventHuddle to address future of trade shows

Industry discussion forum to ask who or what is killing trade shows at next edition

Pictured: trade shows are on the agenda at the next EventHuddle

Industry discussion forum EventHuddle will be asking whether trade shows are “fossils in a digital age” at its next edition.

The discussion, titled “Who/what is killing our trade shows?”, takes place in London on Wednesday 25 October.

EventHuddle CEO Kirk Thomas said: "Are organisers guilty of complacency? Are they delivering the innovation to attract the right level of buyers to their shows? Are they investing the capital required to penetrate the marketplace and reach the right people?

“Are exhibitors too complacent? Relying on prearranged meetings, and reluctant to put in hard graft on the stands? Are they lacking meaningful message/promotion on the day? Is the art of exhibiting lost to history?

“Is it simply that trade shows are fossils in a digital age, where venue and supplier research can be done at your desk with a few clicks of a mouse or swipes of a screen?”

The event takes place on Wednesday 25 October, from 8.15am-10.30am at 1 Wimpole Street, London and is free to attend for all event professionals and event students. 

Current panelists include: Kevin Jackson of The Experience Is The Marketing; Jane Hague of ExCeL London; Robin Parker of Church House Westminster; and Graham Hill of Graham Hill Consulting. You can register to attend at

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