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Business leadership forum programme unveiled

Event will see government and the business events industry come together to discuss opportunities and challenges

Pictured: tourism minister John Glen is set to attend a dinner ahead of the forum

The programme for the forthcoming Business of Events Leadership Forum has been announced.

The invitation-only event, being held at the QEII Centre on Friday 3 November, will see representatives from across government and the business events industry come together to discuss future market opportunities and challenges within the sector.

Supported by both VisitBritain and the Business Visits & Events Partnership (BVEP), the forum will see a number of sessions delivered from organisations including the Department for Culture, Media & Sport, the Department for International Trade and the UK Events Industry Board. The forum will be opened by Sally Balcombe, CEO of VisitBritain.

A session on research conducted into international buyer motivations and barriers will also be presented and be debated by a group of European buyers including Cisco, ESOT and Maritz as part of a wider PCMA delegation which will include international chair Mary Pat Heftman and EMEA regional director Luca Favetta. 

Delegates will also be given the opportunity to discuss ways in which future market challenges across the industry can be overcome and opportunities for growth maximised.

The forum is being supported by a number of organisations from across the sector, including ibtm events, Cvent, London & Partners, VisitScotland, Visit Aberdeenshire, Visit Wales and drp.

In addition to the forum itself, a welcome reception will be held on the eve of the conference at One Great George Street, Westminster ahead of the parliamentary dinner, which will be attended by tourism minister John Glen, senior members of the All Party Parliamentary Group for Events, government officials and senior members from across the UK events industry.

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