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First exhibitors and buyers announced for ibtm arabia 2018

The 12th edition of ibtm arabia will take place at Jumeirah Etihad Towers in Abu Dhabi on 5-7 February 2018

Pictured: hosted buyers at Ibtm Arabia

The first exhibitors and hosted buyers for the 12th edition of ibtm arabia, taking place at Jumeirah Etihad Towers in Abu Dhabi on 5-7 February 2018, have been announced.

Exhibitors already confirmed to attend include Rotana, Jumeirah Hotels and Resorts, Preferred Hotels & Resorts, UNECA and Alpha Tours. They will be joined by hosted buyers from organisations including Live Group, Ashfield Healthcare, Reed & Mackay and Saudi Telecom Company.

Shinu Pillai, event director, ibtm arabia, said: “We’re delighted with the strong start on both exhibitor sales and hosted buyer recruitment. The Middle East remains an incredibly dynamic market, both in terms of inbound and outbound business. It is definitely a region where the MICE market is firmly in the ascendant. Testament to this is the fact that ibtm arabia continues to be such a popular and successful event. Growth is being seen across the region, especially in the UAE where experts predict the MICE industry will experience a growth rate of seven per cent yearly by 2020."

Ibtm arabia is a one-to-one format event, which has introduced an enhanced hosted buyer programme for 2018. Hosted buyers also have the opportunity to attend only the final day of the event, rather than for the entire duration.

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