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MCI launches new brand experience agency

MCI Experience will be led by marketing industry veteran Kim Myhre, former MD of FreemanXP EMEA
08/11/2017

Pictured: Kim Myhre

MCI has launched a new brand experience agency in the UK, MCI Experience.


MCI Experience will be led by marketing industry veteran Kim Myhre, former MD of FreemanXP EMEA and former CEO of Project: WorldWide and George P. Johnson EMEA


Myhre said: “This is an incredibly exciting time to be in the brand experience business.  New breakthroughs in experience design and technology have empowered brands to create powerful live and online experiences that drive engagement and advocacy.


“MCI Experience will bring together a dedicated team of industry leaders in brand experience, marketing strategy, creative, design and technology. We will focus on developing and delivering enhanced experience design capabilities to support existing and new MCI clients worldwide”


MCI Group CEO Sébastien Tondeur added: “Brand marketing is changing and so are our clients’ needs. Experience marketing is becoming an increasingly critical component of the brand marketing mix. It’s more important than ever that brands deliver truly immersive experiences that are engaging, inspiring, sharable and achieve business objectives. MCI Experience is building a team of experience marketing talents to meet the changing demands of the global marketplace."


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