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Flanders Meeting & Convention Center wins ICCA marketing award

'A room with a zoo' wins best marketing campaign at ICCA's 56th annual congress

Pictured: Flanders Meeting & Convention Center, Antwerp win the prestigious Best Marketing Award (BMA) live on stage at ICCA

Flanders Meeting & Convention Center Antwerp has won the prestigious Best Marketing Award (BMA) live on stage during a plenary session of the ICCA Congress in Prague. The team won with their “a room with a ZOO” destination marketing campaign. A record number of applications  for the award were received by ICCA this year, following increased promotions by video and at ICCA’s Chapter meetings.

Chairman of the judges and BMA Moderator, Patrick Delaney of SoolNua said: “We are particularly delighted about the diverse nature of entries coming from different sectors of our industry and the creative ways in which they have found solutions to the challenges facing them. The BMA has become a unique centerpiece of the ICCA Congress, the only award in our industry that combines careful, detailed scrutiny of each entry by a team of past winners and other marketing experts with the voting input from hundreds of peers from around the world.”

The award was judged not only with a detailed evaluation by an expert panel including past winners, but the BMA finalists were judged by the live plenary audience at the ICCA Congress in Prague, consisting of their competitors and colleagues. The BMA session has become one of the most eagerly anticipated highlights of each year’s ICCA Congress.

The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by The Meetings Show and is open to ICCA members only


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