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Peckham here we come? London to showcase city's neighbourhoods

London & Partners is set to showcase the city’s diverse neighbourhoods as part of its 2018 programme of buyer trips

Pictured: London's neighbourhoods, such as Peckham, are set to be highlighted by London & Partners on forthcoming European hosted buyer trips

London & Partners is set to showcase the city’s diverse neighbourhoods as part of its 2018 European programme of hosted buyer trips.

The convention bureau will direct European buyers to different areas of London in a bid to spread the benefits of tourism right across the capital.

As well as visiting venues and accommodation, the programme will give partners the chance to show delegates their favourite London hidden gems and share their insider tips. Attendees will discover the city according to different themes, such as medical meetings or technology, on the trips, which be made up of groups up to eight

Barbara Jamison, head of business development Europe at London & Partners, said: “London has never been so popular for both business and leisure visitors. But while this is great news, we need to ensure that we do everything we can to guarantee this will benefit Londoners while giving our visitors the best possible experience. Showcasing our wonderful and lesser known neighbourhoods and attractions to event planners will do just that, allowing them to see the breadth of London’s offering and find the best suited solution for their delegates.”

According to a report released by the city this year, London is expected to welcome 40.4 million international and domestic visitors by 2025, up from 31,2 million in 2016, a 30 per cent increase[1].

Some of the recommendations from the report to continue to develop sustainable tourism include encouraging and enabling visitors to see more of London, as well as carrying on improving infrastructure.

The new programme follows from an initiative launched last year by, the city’s official visitor guide, which saw London bloggers share their local knowledge on the best places to visit in their areas with visitors.

A spokesperson for London & Partners said that the itineraries will only be finalised closer to the time and that the content will fully involve its partners and will be all about them, as Londoners, showing delegates their favourite parts of the city.

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