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Street food among top trends for Christmas parties

Hire Space research shows informal dining trend up 14 per cent on last year

Pictured: the street food trend shows no sign of abating

Street food is one of the biggest trends for Christmas parties this year, according to research by venue booking platform Hire Space.

And when it comes to location, East London is showing a surge in popularity.

Edward Poland, Hire Space co-founder and COO, said: “Our research into Christmas 2017 trends is a result of enquiries received by my team of venue experts for this Christmas season. We’ve seen a 39.5 per cent increase in the number of enquiries received and an increase of 104 per cent in the total value compared to last year, so it’s safe to say we’ve been busy. We have a unique Christmas party culture in this country with the majority taking place in London, the undisputed Christmas party capital of the world.”

Bookings show an increased focus on informal dining options, which are now far more popular than more formal, seated dinners when it comes to Christmas entertaining. This is down to the surge in popularity of street food as well as buffets. This is a trend that shows no sign of stopping, increasing from last year by 14 per cent.

South and Central London remain top choices for Christmas parties, however East London continues to grow in popularity as a Christmas destination, with companies starting to favour areas closer to Liverpool Street.

Hire Space found that the property industry throws the biggest Christmas parties. However, going by spending per head, the media industry lavishes guests with the highest spend at parties with a 12 per cent increase in spend per head compared to 2016.

The most popular venue this Christmas is RSA House, located just off the Strand. Runners up include Shakespeare’s Globe at number two, Andaz London, Liverpool Street at number three, The Brewery on Chiswell Street at number four and Carousel in the West End at number five.

This year’s most popular date for Christmas celebrations is Thursday 14 December, closely followed by Thursday 7 December, Friday 8 December, Wednesday 13 December, and Friday 15 December.

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