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Entrepreneurs launch new movement for women in event tech

New website is aimed at women trailblazing new products and services in event tech

Pictured: The Women in Events Happy Hour at IMEX 2017

Event tech entrepreneurs Leonora Valvo and Marie-Claire Andrews have launched a new movement for women in event tech.

The new website,, is aimed at women trailblazing new products and services in event tech.

Leonora Valvo, founder/CEO of Swoogo and founding CEO of etouches, said: “I truly believe every woman in our industry, as they climb higher in the ranks, should be looking about her to reach down and pull up the next wave of female leaders.

“My passion of course is event technology - I’ve been inspired by some fantastic females around the world on my journey, and want to pass on that privilege.”

Marie-Claire Andrews, director of operations at the Event Tech Tribe and previously CEO of New Zealand based event app company, ShowGizmo, said: “I scan the event tech landscape continuously as part of my role with the Event Tech Tribe - and it’s worrying to see how few women there are leading or developing either within established companies or the new innovations.

“I just think it’s twice as hard - being a women in the events industry and being in tech doubles the challenges.”

The movement comes at a time when the empowerment of women and equal opportunities are top of mind in the media and around board tables. The site, calls for participation and support so that the founders can assess the right time to engineer a conference and gauge interest in other products/services. 

The future will bring meetups, investor introductions and peer to peer coaching.

Andrews added: “It’s not just for founders, we want to reach women in all facets of event tech from engineers to entrepreneurs and from sales to support.”

The founders are working closely with the Association for Women in Events, of which Andrews is a board member and which will remain the membership organisation any women in event tech that wish to join.

  • David Chalmers of Cvent 19/12/2017

    I love this initiative! We have a women in Leadership programme here at Cvent and I would love to get some of our team here involved. Will make sure they all know about it and participate however they can.

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